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NEWS

Published on February 3, 2023

CALBAQ HAS MANAGED TO MAINTAIN ITS POSITION AS A RELIABLE COMMERCIAL REFERENCE IN ECUADOR FOR 50 YEARS

We are a proudly Ecuadorian family business that throughout these 50 years has generated more than 400 direct jobs, leveraged on innovation and investment for the benefit of the country.
Innovation is a key strategic corridor for the development of products aligned with the needs of consumers, from which TIPS, the emblematic brand of CALBAQ, was born.

Tip’s is characterized by its constant evolution and innovation, delivering quality products for home care.
Today CALBAQ also imports and markets highly prestigious and quality products internationally: Splenda, Duracell, Mentos, Airheads, Pez, Haribo, Topps, Bubble Boy, Carozzi, Ambrosoli, Costa, Mas, Renuzit, Toblerone, Milka, among others. others.
At CALBAQ “we put our clients and consumers at the center of what we do to always deliver quality products in the different consumption occasions where we participate. We shape our future with a strong entrepreneurial and innovative spirit based on our family business tradition”

Published on November 23, 2022

THE REVOLUTION OF A PAFF! INSECTICIDE!

The launch of Paff-insecticides, a new member of the Calbaq family, was carried out with the support of the administrative areas to the sales team, to demonstrate all our support and experience first-hand the launch of our new brand on the street.

With this launch, the company seeks to complement the Home Care portfolio, with innovative formulas in categories whose main characteristics are: high-tech molecules, water-based, low odors, and instant effectiveness. Maintaining a value proposition that democratizes quality and price.

PAFF! Insecticide has 3 variants at your disposal: Maxi-function (Formula 2 in 1, for flying and crawling), Cockroach Killer (specialty) and Insect Repellent with Open Air Technology (Disruption in the category)

Published on October 13, 2022

THE PURPLE BRIGADE – RELEASE 123 LAVENDER WINDS SOFTENER

During a pleasant day, the CALBAQ team presented the new fragrance of 123 Softener Winds of Lavanda.

The theme of “The Purple Brigade” motivated all the participants and our clients to reconnect with the brand and with the characteristic innovation of our company. With these initiatives we seek to arrive with new market trends and technologies.

Lavender Winds includes aroma microcapsules that will keep your clothes scented for longer.

Available for $1 at your nearest store.

Test it!

Published on October 12, 2022

AWARD: EKOS POWER DIGITAL BRANDS 2021 and 2022

The Ekos group recognizes in 2021 and 2022 the brands that have an effective presence and management in social networks, through the Ekos Power Digital Brands award, where Tip’s won in the Disinfectants category on Instagram and Facebook.

The Ekos group recognizes brands that have an effective presence and management in social networks, with the Ekos Power Digital Brands marketing and business event.

In its 2022 edition, Tips won in the Disinfectants category. The award-winning brands are those that have digital strategies on Instagram and Facebook that gain market share by disseminating content that registers their own original patent.

Published on October 12, 2022

RELAUNCHING OF TIP’S

Tip’s Brand Relaunch
In this 2022 Tip’s is renewed to position itself as the expert brand in home care, thanks to its complete portfolio and its brand vision, strengthening its commitment to the Ecuadorian consumer.