On Monday, January 20, 2017, Calbaq officially launched the new liquid detergent MAS COLOR 3D in the Ecuadorian market. The event was held at the Sheraton Hotel in Guayaquil, where its collaborators gathered to present the innovative features of the product.
The liquid Detergent MAS® COLOR 3D protects fibers, renews and protects clothes in three dimensions, giving it purity, intensity and luminosity. Its exclusive biodegradable formula dissolves without leaving residues in your garments. Thanks to its formula hE (high efficiency), MAS COLOR 3D cleans efficiently while producing little foam.
MAS, Latin America’s #1 brand of liquid detergents, joins Calbaq’s portfolio and will soon become Ecuador’s leading brand.